A month in a web shop, from visit to paymentVisited the shop: 48,200; Viewed a product: 29,650 (61.5% of the first, 61.5% of the step before); Added to the cart: 8,740 (18.1% of the first, 29.5% of the step before); Started checkout: 4,310 (8.9% of the first, 49.3% of the step before); Paid: 3,180 (6.6% of the first, 73.8% of the step before)Viewed a product: 61.5% of Visited the shop↓ 61.5%Visited the shop: 48,20048,200Visited the shop100%Added to the cart: 29.5% of Viewed a product↓ 29.5%Viewed a product: 29,650 (61.5% of the first, 61.5% of the step before)29,650Viewed a product61.5%Started checkout: 49.3% of Added to the cart↓ 49.3%Added to the cart: 8,740 (18.1% of the first, 29.5% of the step before)8,740Added to the cart18.1%Paid: 73.8% of Started checkout↓ 73.8%Started checkout: 4,310 (8.9% of the first, 49.3% of the step before)4,310Started checkout8.9%Paid: 3,180 (6.6% of the first, 73.8% of the step before)3,180Paid6.6%