{open} answers PAD's stand-in for the character {. The stand-in
travels through the rest of the rendering as plain text and is turned back into the brace when
the page is written out, so the brace can never start a tag - not even when the text around it
is handed to another tag or a pipe.
Together with {close} it writes a single brace pair
in running text, such as the name of a tag in documentation. For more than a few braces -
a script, a style block, a code sample - the {ignore}
pair is simpler, and in an HTML page the entity { works too.
Not to be confused with the open= option of a data tag, which writes a text
once before the first occurrence.